Making waves

A long-term program launched in 2010 by Wella and UNICEF in collaboration with hairstylists and clients around the world, the WELLA-UNICEF MAKING WAVES program offers the gift of education to vulnerable young people in emerging countries.

THE PROGRAM WHO WE HELP THE MENTORS JOIN THE WAVE

Rouven Hoekel

GERMANY

Salon: RH der Friseur
2013 Mentor in Romania.

"I wanted to pass on my passion for hairdressing, show teenagers the positive, joyful and interesting aspects of the profession and inspire them to pursue this career. I'm still in touch with the participants of the program to motivate them as well as help them out when they have questions."